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Wednesday, 1 December 2010

Institutional Data "Overview of Industry"

IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including
Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
Our mass market women's division (IPC Connect) comprises famous women's weeklies including
Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including
Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.
This is information i have found for the "Overview of Industry" concerning the industry of music magazines, well even just magazines in general. IPC media is one of the biggest publishing companies, for a large percent of magzine industry. IPC media is the best way to find out information about magazines in general, they have all the information from production and publishing to selling and buying. The information above shows that magazines and music magazines alike influence our everyday life, things like what we wear what we buy and eat where we live the car we drive all influences from the magazine itself.

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